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as it will create customers for other aircraft when people
move up in type to the Eclipse or the Mustang,"
Klapmeier said.
He said producing a personal jet was a "growth-oriented
view of the industry." In fact, the design of a personal jet
has become the company's new focus.
Dale Klapmeier, Cirrus' executive vice president and
cofounder, said because the plane's design was for the
pilot, it's a different concept than what's currently being
built as a VLJ.
"The VLJ design is focused on people sitting in the back
of the plane, whereas our design will be comfortable for
the pilot," he said. "It's going to be an easy-to-fly, easyto-
operate jet in all environments."
He said other aircraft being built today, larger than singleengine
piston aircraft, "aren't designed around the front left seat," and they don't accommodate pilots' needs.
"If you're a passenger in the back of the airplane, your requirement is to have a nice big comfortable seat," he
said. "You don't necessarily care about the comfort of your pilot or how complex the flying may be."
He said that to grow a personal jet concept in the market, Cirrus will need to bring its design philosophy into
the next level of general aviation in the form of a single-engine jet. That philosophy would have to incorporate
a jet that's also easy-to-fly. Information provided to pilots would have to be in a simple and quickly intuitive
format.
"Those design principles will be applicable far beyond just the front left seat," he said. "Typically, if the owner
sits in the front left seat, someone else--a spouse, a business partner, a board of director--usually sits in the
front right seat. Whatever the scenario, there's somebody else who has a requirement for that investment. In
designing an airplane around being a personal transportation vehicle, you really do have to take the rest of
the airplane, the rest of the passengers, into account, to even a greater degree than a business airplane
does."
Aircraft comfort isn't just about cushy seats. He said comfort is also about "good visibility and having big
windows to easily get in and out." He said non-pilots had to easily understand the aircraft as well.
"If the airplane is 'difficult' to fly, then I'm not comfortable flying. The whole design must be comfortable," he
said.
Cirrus hasn't determined how many seats will be on the PJ. The aircraft, which will be priced about $1 million,
will be constructed of composite material and will have a parachute system. The design process hasn't yet
graduated to the point of being able to build a prototype.
"We're barely on paper," he said. "We're talking about the market--what will it require? We want to people to
start thinking in terms of a personal transportation jet. We've become so committed to this, because we see
how it works everyday."
He said people purchase pressurized twin-piston planes and fly them because they "perceived better
performance, safety and a more comfortable airplane," but they aren't necessarily happy about their choice.
"If someone purchased a Cessna 340, the pressurized piston twin, they bought the airplane because they
wanted the comfort, performance and the safety," he said. "But what they got was an airplane where the left
front seat is the worst seat in the plane. They got an uncomfortable, extremely complex airplane."
He said Cirrus research shows that these types of twin aircraft don't have the performance buyers had
expected.
"We've shown that these types of airplanes don't have a very good performance (value) compared to what's
available today," he said. "We're going to give people what they're really after in an airplane. We're going to
remove all the complexities and truly give people better comfort and performance."
Because Cirrus' PJ is at the planning stage, the company hasn't yet decided on the type of power plant. And
although people have inquired about deposits, the company isn't ready to accept them.
Both brothers agree that when they actually have personal jets rolling off the assembly line, because of the
jet's design, more people will fly. The reasoning behind their assumptions is simple: because of the PJ's
design simplicity, safety will increase, avionics will be better, and a more intuitive and safer plane will evolve.
Meanwhile, Cirrus is eager to receive feedback on its design philosophy.
"We really welcome feedback from pilots," Alan Klapmeier said.
http://www.airportjournals.com/Display.cfm?varID=0603012 (3 of 5)3/9/2006 9:39:55 AM
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