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requirement. In the very beginning Apple was not only a corporation that produces computers but
it was also an idea, a dream. Apple continued to follow Jobs innovative vision and expressed this
vision with their commercials, products and so on. Not only workers in Apple believed this vision
but also even customers believed their vision.
Characteristics of Charismatic Leaders
Key Characteristics of Charismatic Leaders
1. Vision and Articulation
Has a vision expressed as an idealized goal that proposes a future better than the status
quo; and is able to clarify the importance of the vision in terms that are understandable to
others.
2. Personal Risk
Willing to take high personal risk, incur high costs and engage in self- sacrifice to ahcieve
the vision
3. Environmental Sensitivity
Able to make realistic assessments of the environmental constraints and resources needed
to bring about change.
4. Sensitivity to Follower Needs
Perceptive of other’s abilities and responsive to their needs and feelings.
5. Unconventional Behavior
Engages in behaviors that are perceived as novel and counter to norms.
What is Transformational Leadership
Another theory has been focused on transformational leadership. First of all, in order to
describe transformational leaders, it is better to differentiate it from transactional leaders.
Transactional leaders are the leaders who guide or motive their followers in the direction of
established goals by clarifying role and task requirements.
There is also another type of leader who inspires followers to transcend their own self-interest for
the good of the organization, and who is capable of having a pro-found and extraordinary effect
on his or her followers. These are transformational leaders like Andrea Jung at Avon and Richard
Branson of the Virgin Group. They pay attention to the concerns and developmental needs of
individual followers; they change followers’ awareness of issues by helping them to look at old
problems in new ways; and they are able to excite, arouse, and inspire followers to put extra
effort to achieve group goals.
Transactional leadership and transformational leadership should not be viewed as opposing
approaches to getting things done. Transformational leadership is built on top of transactional
leadership. It produces levels of flower effort and performance that go beyond what would
occur with a transactional approach alone. Moreover, transformational leadership is more
than charisma. “The purely charismatic may want to followers to adopt the charismatic
leader’s world view and go no further; the transformational leader will attempt to instil in
followers the ability to question not only established views but eventually those established
by the leader.
The overall evidence indicates that transformational leadership is more strongly correlated
than transactional leadership with lower turnover rates, higher productivity, and higher
satisfactional.
Characteristics of Transformational Leaders
Key characteristics of transformational leaders
1. Charisma
Provides vision and sense of mission, instils pride, gains respect and trust.
2. Inspiration
Communicates high expectations, uses symbols to focus efforts, and expresses important
purposes in simple ways.
3. Intellectual Stimulation
Promotes intelligence, rationality, and careful problem solving.
4. Individualized Consideration
Gives personal attention, treats each employee individually, coaches, advises.
Conclusion: Role of Inspiring Leaders in the World
Charismatic and transformational leaders are usually need and appear in politics, religions, during
wartimes and in business, if company is during its infancy, facing with life-threatening crises. By
their characteristics mentioned above, they are the ones who accept taking responsibility even in
crises and infancy situations. They are the ones who able to change world, save firms from
bankrupt, solve life-threatening crises of countries.
Although some of the people still think that people can not be trained to be charismatic leaders,
majority of the experts think that people can be trained to be charismatic leaders. As evidenced
by researchers who have succeeded in actually scripting undergraduate business to “play”
charismatic. The students were taught to articulate an overarching goal, communicate high
performance expectations, and exhibit confidence in the ability of followers to meet these
expectations.
Therefore, charismatic leaders and transformational leaders will be needed in future when we
face with huge problems and when we need huge developments.
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