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Support for Disabilities
Any student with a documented disability needing accommodations should contact me and the
Director of Disability Services (ext. 6500 or through e-mail at: lauren.breeding@pepperdine.edu)
within the first two weeks of the semester. All discussions will remain strictly confidential.
University Policies
All University policies outlined in the handbook (such as definitions of plagiarism and prohibitions against coming
to class under the influence of drugs or alcohol) will be enforced in this class.
7
Course Topics and Assignments Overview
Date Main Topics Assignments
Jan 4 No. 1 - Introductory Session: What’s Strategy?
* Course & Instructor Overview; Defining Strategy; In-Class Case
* 30 pages reading
Jan 11 No. 2 - The External Competitive Environment
* 5 Forces Industry Analysis & Creative Destruction (digital music case)
* Environmental Scanning, Competitor & Value-Chain Analyses
* 35 pages reading
* Chpt. 1 Sim manual
Jan 18 No. 3 - The Internal Competitive Environment
* Resources, Capabilities, Core Competencies (AT&T & Starbucks)
* Implementation focus: Organizational structure & culture
* 45 pages reading
* Chpt. 2 Sim manual
Jan 25 No. 4 - Blurring Firm Boundaries: Cooperation, Vulnerability, Opportunism
* Cooperative Strategies, Assets, & Opportunism (SwissAir)
* Acquisition Strategies (Loewen Group)
* 40 pages reading
* Sim manual pgs 75-99
* Individual Memo I assigned
Feb 1 No. 5 – The External Competitive Environment – Stakeholders & CSR
* Stakeholder Analysis & Manufacturing Location Decision (AT&T)
* Enron, Andersen & Corporate Social Responsibility
* Implementation Focus: Quantifying Investments in Corp Social Respon
* 20 pages reading
* Individual Memo I due
Feb 8 No. 6 - Strategy in High-Velocity Industries: Intended vs. Emergent Strategy
* Finishing Up Class 5: CSR & Stock Reaction to 1999 Seattle WTO
* Intended Strategy, Emergent Strategy, & Resource Allocation (Intel)
* Implementation focus: Change Management & Leadership
* 45 pages reading
* Skim rest of Sim manual
Feb 15 No. 7 - International Diversification, Political Risk & Foreign EntryModes
* International Diversification Motivations & EntryModes
* Political Risk Analysis & Credible Commitments (Russian Oil Industry)
* Implementation Focus: Simulation Strategic Plan Discussion & Practice
* 15 pages reading
* Industry & Competitor
Analysis Due
Feb 22 NO CLASS -- Session Break
Mar 1 No. 8 – Public Policy Environment of Business
* Impact of public policy on the competitive environment of firms
* Legislator Motivation, Congressional committees
* 20 pages reading
Mar 8 No. 9 - Corporate Political Strategy
* Corporate Political Contributions & Business Political Privilege
* Issue Framing & Coalition Building (Chrysler & Airline post 9-11)
* 25 pages reading
Mar 15 No. 10 – Trade and International II
* Overview of International Trade Issues; Costs & Benefits of Protectionism
* Evolutionary Capitalism and Economic Development
* “Closed” Markets (Keiretsu & Toys R Us Japan case)
* 50 pages reading
Mar 22 No. 11 - Strategy Implementation: Simulation I
* Decisions for Y3, Q1 through Y3, Q4
* Need Simulation Decisions
Mar 29 No. 12 - Strategy Implementation: Simulation II
* Come to class with decision for Y4, Q1
* In-class decisions for Y4, Q2 to Y5, Q2
* Team Simulation Plan due by 9
am Weds. via e-mail
April 5 No. 13 - Strategy Implementation: Simulation III
* Come to class with decision for Y5, Q3
* In-class decisions for Y5, Q4 to Y7, Q1
* Need Simulation Decisions
* Take-home final distributed
April 12 No. 14 - Strategy Implementation: Simulation Debrief
Implementation, implementation, implementation. What went wrong? What
went right?
* Sim Debrief presentations due
April 13 Final due 11:59 pm via e-mail * Final due 11:59 pm
April 14 Graduation!
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Class 1, Course Introduction
Class Overview (Approximate)
Time Topic/Activity
8 - 9:30 Introductions, Course Administrivia, and Instructor & Student Backgrounds
Break
9:45 - 11 Defining Strategy
* Operational Effectiveness vs. Sustainable Competitive Advantage
* Generic Business-Level Strategies
11 - noon In-Class Case (case to be distributed in class)
* In self-selected teams of 4-5 people (provisional course teams)
Class Readings:
Reading Availability
Michael Porter, “What Is Strategy?” Harvard
　
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