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Player’s Manual, Fifth Edition, Third Printing) can be (1) purchased at the Malibu and West LA
Center bookstores, or (2) downloaded for free (although this is a non-printable only version of the
manual) at the simulation author’s website: www.eskimo.com/~bpg. Go into the “Player’s Section”;
User ID is “player” and Password is “swb30oss.” It is probably not necessary for every person to buy
a manual -- 2-3 hard copies per team will probably suffice. Please note that my other readings are not
available at the bookstore; the readers produced by our bookstore cost more than at www.study.net.
2. Simulation License. Your team will need to purchase a license to play the simulation (they
cost $100 per team). I will provide further instructions on how to do this during the simulation
overview in class #7.
3. Course readings can be obtained in two ways, each of which involves trading off cost and
convenience:
Alternative Pros Cons
No. 1 - Compile business
press readings and Notes
from Blackboard and
purchase cases and readings
not available in Pepperdine
databases at www.study.net
(on study.net, choose the
“Cases & misc. articles”
option for the course).
* This is the least expensive option.
The cases and miscellaneous
articles can be accessed
electronically at study.net for
approximately $35 (though they
were still seeking copyright
authorization for a few of the
articles, so this cost may change
slightly); a paper copy of these
readings costs an additional $20
plus shipping (on study.net, choose
the “Cases & misc. articles” option
for the course).
* There is some hassle
involved in this option, since
the readings will be in two
places: study.net and
Pepperdine library databases.
You’ll need to go to the
clickable links in Blackboard
for the business press readings
and my Notes, of which there
are many, and obtain the cases
and miscellaneous readings not
in Pepperdine library databases
from www.study.net.
No. 2 - Purchase electronic
access or a paper copy of all
course readings in one
location at www.study.net
(on study.net, choose the “All
readings” option for the
course).
* This is the most convenient
option – all the course readings will
be in order and available at
www.study.net (on study.net choose
the “All Readings” option for the
course).
* This is most expensive
option. Electronic access to all
the readings costs
approximately $50; a paper
copy of the reader costs an
additional $30 plus shipping.
Grading Grades are determined on a 100-point basis. Each requirement must be completed to receive a
passing course grade:
Points
Participation 15
Individual Memo I 5
Team Industry & Competitor Analysis 25
Team Simulation (Strategic Plan 15, Team Standing 5, Debrief 5) 25
Final Exam 30
TOTAL 100
4
Whenever feasible, I blind grade assignments (individual memo & final). I do this primarily
for my comfort: if I blind grade, then I know I have evaluated assignments solely on the basis of their
intellectual merit. On your memos and final exam, please do not put your name anywhere on the exam;
instead, identify yourself with the last 4-digits of your home telephone number. Team assignments are
impossible to blind grade, unfortunately, because I provide comments on drafts of those assignments,
so I will know which team wrote which paper by the time I receive the final paper.
Attendance, Preparation, and Participation
Preparation. The readings for each class are accompanied by a series of reading questions
designed to focus your attention on the key concepts. These questions also provide questions for the
quizzes and many of the starting points for class discussion. I empathize with the many demands on
your time and thus I try to assign a manageable (modest) amount of only the most important reading
(which should take approximately 2-4 hours to complete for the average class session when no written
assignment is due). The activities and discussions we’ll have in class assume a high level of
preparation and thus take off from the readings – they generally do not summarize readings. Instead, I
will use readings as a springboard to delve more deeply into a topic. I expect that approximately half,
or a little less, of the time you spend outside of class on work for this course will come from doing the
readings, and the other half will come in applying course insights to the team and individual projects.
　
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