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businesses.
When Stelios speaks it should
be combative to the old order
by taking on the big boys.
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appendices
section 3 examples section 2 our visual identity section 1 about us
35 semi annual CEO dinner
36 FAQ
37 easyGroup contacts
38 list of contacts
p35/38
last revised: July 2010
semi annual CEO dinner
Every 6 months the CEOs of the easy businesses meet in order to
discuss the progress and future of the brand.
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FAQ
1. Does Stelios own easyJet?
The airline is listed on the London Stock Exchange so it has many
shareholders. Stelios remains the largest single shareholder.
2. Does Stelios run easyJet?
As a public company, the airline is run by its own board of directors
and by a full time management team.
3. Does Stelios charge easyJet a royalty for the use of the
brand?
Stelios initially built the easy brand through easyJet, the first easy
company. When easyJet was floated on the stock exchange, Stelios
agreed a nominal royalty for use of the easyJet brand.
4. Do other easy businesses get access to the easyJet
customer base?
As each business has different shareholders, all dealings between
them is on arms-length terms and payment has to be made for such
cross marketing opportunities
5. Is Stelios himself available to the easy brand licensees
for PR/advertising purposes?
Stelios does make himself available for such purposes especially at
the launch phase of an easy business. Needless to say that such use
will have to be made only after he has given his approval in writing.
6. Can an easy brand licensee control what Stelios says?
In order to maintain the integrity of the easy brand licensing system,
Stelios has to be free to criticize a particular licensee in the way it
uses the brand, first in confidential communications and in extreme
circumstances in public. Obviously information which has been
agreed to be kept confidential by both sides, will be kept confidential.
7. Who decides where the easy brand can be applied?
The easyGroup and hence Stelios who owns it. He has more to lose
and gain from the easy brand so he is best placed to decide.
8. Do easy businesses compete with each other?
Yes they do. There are some restrictions imposed on each business
in the brand licence to mainly stick to their core activity but many do
compete and they do collaborate at the same time.
9. Are there risks with each brand extension?
Yes there are. There is no reward without risk. But Stelios still believes
that the benefits of building a common brand outweigh the risks. The
whole is worth more than the sum of the parts!
section 3 examples section 2 our visual identity section 1 about us
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Stelios
serial entrepreneur
stelios@easyGroup.co.uk
Anthony Robb-John
Managing Director
arj@easyGroup.co.uk
Kirsten Doherty
Trade Mark Attorney
kirsten.doherty@easyGroup.co.uk
Gavin Richardson
Head of Design
gavin.richardson@easyGroup.co.uk
p37/section 3 examples section 2 our visual identity section 1 about us
easyGroup IP Licensing Ltd
8 Hanover Street
London
W1S 1YE
easyGroup IP Licensing Ltd, a UK company, is owned by easyGroup
Holdings Ltd, a company incorporated in the Cayman Islands with a branch
office in Monaco as per the contact details below. The board of directors of
easyGroup Holdings Ltd comprises:
Sir Stelios Haji-Ioannou Chairman
Andrew Cooper Finance Director
Peter Barton Non-executive Director
Jean-Claude Eude Non-executive Director
David Watson Non-executive Director
easyGroup Holdings Limited
1, avenue Henri Dunant, 1251 Palais de La Scala,
MC 98000 Monaco
Contact: Andrew Cooper Email: andrew.cooper@easyGroup-holdings.com
easyGroup contacts
Stelios' giving back activities are now managed via
the Stelios Philanthropic Foundation:
1, avenue Henri Dunant,
1251 Palais de La Scala,
MC 98000 Monaco
Marie-Louise Bang
Foundation Director
mlb@stelios.com
Tracy Ghori
UK Co-ordinator
tg@stelios.com
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list of contacts
easyJet
Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF
Contact: Carolyn McCall (CEO) Email: carolyn.mccall@easyJet.com
easyCar & easyVan
easyBus House, North Circular Road, Park Royal West, London NW10 7XP
　
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