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And The Group’s plane contributes to the secure and rewarding corporate culture. “The airplane is part of who we are. Our sensitivity to the needs of our people is expressed by the use of the plane. We have opportunities all around the country, so we have to do an enormous amount of traveling. The plane makes it eminently doable for all of us to accomplish what we have to do and still sleep in our own beds at night, which is very important. I don’t feel that it’s fair to my wife for me to be gone as often as I would need to be if I were flying commer-cially. And I think that that extends to everybody in the company, particularly those with young kids. Being able to be home every evening and to be able to sit down at the dinner table with your kids is of paramount importance. The plane lets us do that.

“At the same time, it is very impor-tant for us to be across the table on a regular basis with all of our clients. If we were to attempt to do that any other way, we’d spend all of our time in airports. This way, we travel a cou-ple of days a week, sleep in our own beds every night, and we’re in the office early the next morning. It makes a huge difference,” he says. As well as largely eliminating the retraining and retooling costs of personnel turnover.
How important is keeping the best and the brightest? Important enough that you can find their names and tenures listed on The Richards Group’s Web site at www.richards.com/culture. Just click on “stability.”

Attraction:

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Companies commonly use business aircraft as recruiting tools to facilitate the interview and negotiation process for key prospective employees or business partners and their families.

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The greater the distance, and the more rural the recruiting base, the greater the apparent benefit and impression conveyable through the availability and use of company aircraft.

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Anything that helps motivate key employee recruitment is critical.

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The value of the first impression left on a prospective employee is very important.

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The use of business aircraft rapidly establishes credibility.

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Companies make regular flights to universities to recruit graduating students.

 

Retention:

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Companies can keep personnel longer by making their days shorter.

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The use of business aircraft for commuting or other personal travel can be negotiated as part of a personal services contract.

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Extra, “no-cost” passengers can fill empty seats as a reward to high-performance employees and their families on certain trips scheduled for business reasons, although this type of travel may be taxable as personal income to those passengers.

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A company philosophy that stresses family-friendly scheduling – reducing non-business hours away from home through the use of business aircraft for efficient day trips – can be very attractive.
　
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