曝光臺 注意防騙 網曝天貓店富美金盛家居專營店坑蒙拐騙欺詐消費者

During the reporting period, facing the unprecedented snowstorm disaster and the Wenchuan earthquake, the Group has fully devoted to the disaster relief tasks and fulfilled its social responsibility as a corporate citizen. The disaster relief flight fleet deployed to Sichuan from Zhuhai Helicopter Branch Company of the Group was honoured as “China Disaster Relief Hero Unit”. Facing the catastrophic damages caused by the earthquake to human lives and properties, the Group’s staff contributed generously, and donated over RMB30 million for the disaster area. Our Ten Cent Care Foundation donated near RMB4 million to various high schools. The Company’s efforts in social responsibilities were excellent and were highly recognised by the general public. China Southern Airlines was ranked No. 1 in “China Listed Enterprises Public Image List” in Enterprise Contest for 2008 held by Southern Weekend.
Looking forward to year 2009, the world-wide financial crisis is likely to worsen further and spread wider with more negative impacts on the global economy, therefore, the external economic environment will become tougher. The civil aviation industry will face vigorous challenges such as weak demand in international market, surplus of domestic capacity and keen competition, however, crisis always comes along with opportunity. To cope with the difficulties and challenges posed to our economic development, China has adopted a number of positive fiscal policies, monetary policies and industry-supporting policies to prevent our GDP growth from falling below 8%. In addition, our country is also striving to boost its domestic demand, in particular the consumption demand, to promote its economic growth. To solve the special difficulties of our civil aviation industry, the state has implemented a series of supporting policies such as the reduction and exemption of CAAC Infrastructure Development Contribution, which will definitely help domestic airlines to effectively overcome the complicated and tough operating environment.
The Group will strive to estimate and solve various difficulties of our domestic civil aviation industry by taking the following key initiatives:
–  
Ensuring flight safety. In 2009, the Group will further implement the accountability system, improve the safety management system, accelerate the construction of safety management system, strengthen the team management and cultivate a safety culture to establish a long-term safety

system, thus ensuring its flight, air and ground safety.

–  
Actively promoting and deepening the strategic transformation and further strengthening development of the hubs network, the sales and

marketing network and the service assurance network.

ANNUAL REPORT 2008 7

 

Chairman’s Statement

In response to the complicated and unpredictable circumstances in 2009, the Group is to gear up its market research and analysis, improve its quick response system and focus on exploring domestic and emerging overseas markets. Through “Centralized Control and Proficient Management”, we will be able to provide better service and pricing structures and improve our marketing efforts towards frequent and high-end travelers. We will also continue to optimize our fleet structure and traffic capacity allocation, push on with centralized –

scheduling and the dual-hub formation, increase capacity allocation for the hubs and key markets while taking conservative steps in opening new international routes.

– Staging the “Year of Branded Service Improvement
Campaign” to provide flight services that are first-class in China and prevailing in the world.
In 2009, the Group is committed to provide seamless and more caring services to our customers by improving its ground service and providing distinguished flight services and quick and convenient transit service as well as improving transit capability of the dual-hubs.
　
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